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Search engine optimization (SEO) plays a crucial role in building a website as it helps improve the site's visibility on search engines, driving organic traffic. Incorporating SEO techniques such as keyword optimization, meta tags, and creating high-quality content can significantly impact a website's ranking and online presence.

A portfolio website is a professional online platform that showcases a person's or a company's work, achievements, skills, and experiences.

It serves as a digital resume or a visual representation of the individual's or company's capabilities and serves as a tool for self-promotion and attracting potential clients or employers.

A portfolio website typically includes a collection of work samples, such as design projects, artwork, photography, writing samples, case studies, or any other relevant examples that demonstrate the person's skills and expertise.

It may also include information about the person or company, such as a bio, contact details, and links to social media profiles.

The purpose of a portfolio website is to present the individual's or company's work in a visually appealing and organized manner. It allows visitors to browse through the work samples, get a sense of the person's or company's style and capabilities, and assess whether their skills align with their own needs or expectations.

Portfolio websites can be customized and personalized to reflect the individual's or company's brand and style. They often feature a clean and professional design, easy navigation, and a user-friendly interface to ensure a positive user experience.

Portfolio websites are commonly used by professionals in creative industries, such as designers, photographers, artists, writers, and developers.

However, they can also be beneficial for professionals in other fields, such as marketers, consultants, architects, or any individual or business looking to showcase their work and attract potential clients or opportunities.

The basic steps to start building a website from scratch include planning your website, choosing a domain name and hosting provider, designing the layout, coding the website, testing for functionality, and finally, launching the site.

An e-commerce platform is a software or online service that enables businesses to create, manage, and operate their online stores. It provides a range of tools and features necessary for running an e-commerce business, such as website design, product catalog management, shopping cart functionality, payment processing, order management, and marketing tools.

E-commerce platforms simplify the process of setting up and managing an online store, as they typically provide pre-designed templates, customizable themes, and user-friendly interfaces.

They also offer various integrations and extensions that allow businesses to enhance their online stores with additional functionalities, such as shipping and fulfillment services, inventory management, analytics, and customer support tools.

E-commerce platforms also often provide support and resources for marketing, SEO optimization, and customer engagement, helping businesses attract and retain customers in the online marketplace.

Some popular e-commerce platforms include Shopify, WooCommerce, BigCommerce, Magento, and Squarespace Commerce. Businesses can choose the platform that best suits their specific needs and budget, based on factors such as scalability, customization options, pricing, and available features.

Beginners can consider using popular website building platforms such as WordPress, Wix, Squarespace, or Shopify, which offer user-friendly interfaces with drag-and-drop functionality to create websites without needing extensive coding knowledge.

I chose to build my customers websites using Shopify for several reasons, although Shopify is primarily known as an e-commerce platform, it can still be a viable option for building non e-commerce websites as well. Here's why:

1. User-friendly interface: Shopify offers a user-friendly and intuitive interface that makes website creation and management easy, regardless of whether you are selling products or not. The drag-and-drop editor and pre-designed templates make it simple to customize the look and feel of your site, also the option to add custom code to make your website even more unique, even if it's for informational or service-based purposes.

2. Professional design: Shopify provides a wide range of professionally designed templates that can be customized to create visually appealing and professional-looking websites. This is beneficial for non e-commerce websites as well, as it helps create a professional and attractive online presence.

3. Hosting and security: Shopify takes care of hosting and ensures that your website is secure and reliable. This means you don't have to worry about finding a separate hosting provider or managing server-related issues, allowing you to focus on creating and maintaining your website.

4. Mobile optimization: Shopify offers mobile optimization features, ensuring that your website looks and functions seamlessly on mobile devices. With the increasing number of users accessing websites through smartphones and tablets, having a mobile-friendly website is crucial for a positive user experience!

5. Blogging capabilities: Shopify includes built-in blogging capabilities, allowing you to easily create and manage a blog on your website. This is beneficial for non e-commerce websites that want to provide valuable content, engage with their audience, and improve their search engine rankings.

6. App integrations: While Shopify's app store is primarily focused on e-commerce functionalities, there are still apps available that can enhance non e-commerce websites. For example, you can integrate social media feeds, contact forms, appointment booking systems, or event calendars to add more functionality and interactivity to your site.

7. Scalability and future growth: Even if you don't currently have e-commerce functionality on your website, Shopify offers scalability and flexibility for future growth. If your business needs change and you decide to add e-commerce capabilities later on, you can seamlessly transition into selling products without the need for major platform changes.

Additionally, Shopify provides a wide range of features and tools that are essential for running a successful e-commerce /business. From inventory management and order tracking to secure payment gateways and shipping integrations, Shopify has all the necessary functionalities to streamline the entire sales process.

The platform also offers built-in SEO features and mobile optimization, helping a business to reach a wider audience and increase their website's visibility in search engine rankings.

One of the biggest advantages of using Shopify is its robust app store. With thousands of third-party apps and plugins available, you can easily enhance your website's functionality and add new features to meet your specific business needs.
Whether it's integrating with email marketing tools, implementing live chat support, or optimising your site for social media, Shopify's app store provides endless possibilities for customisation and growth.

Please contact GS Web Design for an accurate quote when purchasing in bulk. Prices vary depending on single unit price.